New SéminArts online series: An introduction to collecting contemporary art


A must-attend program to learn the art of collecting art

Founded in 2010 by the Claudine and Stephen Bronfman Family Foundation in collaboration with the Musée d’art contemporain de Montréal, the educational program SéminArts is an introduction to collecting contemporary art born out of Claudine and Stephen Bronfman’s will to develop the contemporary art market and support artists.

The unique program aims to empower all those who aspire (but haven’t yet dared) to build their own collection of contemporary art.

Over the years, SéminArts has also proved to be an exceptional and privileged opportunity for participants to demystify the world of contemporary art and to learn more about its workings, by reaching out to its main actors who generously agree to share their expertise.

Through five sessions (online because of the pandemic), the participants have a chance to meet artists, gallerists, private collectors, corporate collectors and exhibition or museum curators. The sessions are conducted in an atmosphere conducive to discussion and the exchange of ideas. More specifically:

  • Artists agree to open up their work space, occasionally for the first time, to curious visitors to whom they describe their creative process and the conditions under which they pursue their careers.
  • Gallerists receive budding collectors, who are sometimes perplexed or questioning, with the utmost professionalism.
  • Curators of corporate collections guide the groups of participants through the art on display in their workplace and explain the impact of contemporary art on employees and the importance of private and public corporate collections for the local art market.
  • Generous collectors agree to open the doors of their modest apartments or stylish homes to show how works of contemporary art have defined their living environments.

An online series starting March 10

Due to the pandemic, the program has migrated to a fully online version (on zoom) in no way lacking the quality and richness of the past series, giving everyone outside of Montreal a chance to join in and participate!

A new series (in English) is set to start on March 10 and will be led by Montreal-based Curator Ji-Yoon Han.

The program costs $150, tax included, for all 5 sessions (15% off for MACarte holders).

People can register online on the MAC’s website.

The whole series in detail:

Session 1: The Museum Collection
March 10, 2021
7 p.m. to 8:30 p.m.

Introduction to the SéminArts series and the idea of the art collection
Meeting with a curator of the Musée d’art contemporain de Montréal
Why and what does the Musée d’art contemporain de Montréal collect?

Session 2: The Artists
March 24, 2021
7 p.m. to 8:30 p.m.

How do artists develop their work, what are their intentions?
Artist presentations focused on narratives and process

Session 3: The Gallerists
April 7, 2021
7 p.m. to 8:30 p.m.

How to buy an artwork?
What is the role of the gallerist?
Interviews on the practicalities of buying an artwork

Session 4: The Private Collectors
April 21, 2021
7 p.m. to 8:30 p.m.

How do you start a collection as an individual?
What does it mean to buy an artwork and own it?
Personal stories of collectors

Session 5: The Corporate Collection
May 5, 2021
7 p.m. to 8:30 p.m.

Meeting with the curator of a corporate collection
Why and how does a company collect contemporary art?
SéminArts wrap-up

Image: A SéminArts participant admiring a work at a private collector’s home. Photo: Jean-Michael Seminaro.

The Musée d’art contemporain de Montréal is a provincially owned corporation funded by the ministère de la Culture et des Communications du Québec. It receives additional funding from the Government of Canada and the Canada Council for the Arts.


The SéminArts program is offered with the generous support of the Claudine and Stephen Bronfman Family Foundation.


Musée d’art contemporain de Montréal (MAC)
185, Sainte-Catherine West
Montréal QC H2X 3X5

T. +1 514 847-6226

Facebook / Instagram / Twitter

Roxane Dumas-Noël
Head of Public relations
514 944-4472