Hello from Akimbo!
Canada’s Online Source for Visual Culture Information
Akimbo is a Toronto-based company that promotes contemporary visual art, video, new media and film locally, nationally and internationally.
Our services include email, website display ads, web postings, and social media promotion for our clients.
Akimbo is focused and selective about the information we distribute. Readers get the most up-to-date information about exhibitions, publications, performances, screenings, lectures, launches, calls for submissions, and jobs related and relevant to visual culture in Canada.
Established in 1999, Akimbo has built a large and dedicated subscriber and reader base of Canadian and international visual arts professionals, along with a client base of hundreds of galleries, museums, art institutions, and media, film and video festivals. Akimbo clients get more media coverage, better applicants and proposals, more filled seats, and bigger attendance numbers.
Akimblog is the editorial wing of Akimbo. Each week we publish exhibition reviews, artist spotlights, and feature articles that provide first-hand accounts and critical analyses of contemporary art across Canada.
REVIEWS: Informed, insightful, and engaging writers from Halifax to Vancouver critique the compelling exhibitions that you need to see.
HIT LIST: Every Thursday artists share the interests and obsessions that inform their work, feed their passions, and entertain them through long hours in the studio.
THE CRIPSTERS: This exclusive feature addresses disability and culture from the point of view of artists and art workers with disabilities. Published on the last Friday of the month, it includes interviews, artist profiles, reviews, opinion pieces, and personal essays.
SPECULATIONS: Amidst ongoing social, political, and environmental crises, the future of contemporary art across Canada and around the world is put in question. These serial features speculate about what artists and art galleries must do to answer to their pasts and build toward a more equitable future.
- 11,200 opt-in email subscribers
- 34,000 followers on Facebook, Twitter, Instagram, and YouTube
- 100,000/month unique web visitors
- 10,000 Akimblog page views per month
Our email subscriber demographics consist of individuals (40%), galleries (15%), media (5%), educators (13%), magazines (7%), critics and curators (6%), film and video organizations and distributors (5%), art organizations and councils (5%), design and architecture firms (4%).
Our site visitors come from Canada, the US, Germany, the UK, France, Japan, the Netherlands, Australia, Italy, Mexico, Brazil, Switzerland, Poland, Spain, and many more countries.
Our Location on Indigenous Land
Akimbo is based on Indigenous land. We work from various locations on the traditional territory of the Haudenosaunee (ho-den-oh-sho-nee) Confederacy (also known as the Six Nations Confederacy), the Wendat, and the Mississaugas of the Credit First Nation. Akimbo gratefully acknowledges these Indigenous nations for their guardianship of this land. We’d also like to remind and reaffirm, as Torontonians and Canadians, our accountability to these Indigenous nations, and to all Indigenous peoples and communities.
The land we work from is also part of the Dish with One Spoon territory, a treaty between the Haudenosaunee Confederacy (aka. The Six Nations Confederacy), the Anishinaabek (Ah-nish-nah-bek) and allied nations, to peaceably share and care for this land, its waters, and all of the biodiversity in the Great Lakes region. All those who come to live and work here are responsible for honouring this treaty in the spirit of peace, friendship, and respect.
What People Say About Akimbo
“I am ever grateful for the enduring presence of Akimbos in my inbox—they’re a tether to the art world we knew and to the one we’re remaking. Thank you so much for this.” Marcie Bronson, Director and Curator, Cambridge Art Galleries
“Thanks for everything. The system set up to do this is so efficient and easy. Your team is amazing.” Monique Martin, Artist
“A huge thank you to the whole Akimbo team for accommodating us and helping make our event such a success! We were thrilled with the response and registration to our events and a big part goes to the Akimbo network!” Caroline Klimek, Researcher, Archive/Counter-Archive, York University
“We had great success with our earlier artist call-out and would like to advertise with your company for a new expression of interest.” David James, Planner Specialist, City of Kelowna
“We are big fans of your site and wish you the very best; thank you for making access to the art community much easier.” The Middle Child Team
“Looking forward to posting this job with Akimbo – it always garners us the best candidates and most interest!” Alissa Firth-Eagland, Curator, Humber Galleries
“I also want to take this opportunity to tell you how much I gush about your work at Akimbo. Just twice this past week, I was going on about how “I remember when….” — Remembering receiving emails from you about goings-on around town, when someone suggested I get on your mailing list. And now I go on the Akimbo website and WOW. You are one of those creative people who guides and pushes us all forward to better places. I use the resource that is Akimbo all the time and in so many ways. I’m grateful and it is incredible.” Jess Dobkin, Artist
“Our event was last night and things have been quite busy. The event was a huge success, and the theatre was full. Thank you to Akimbo for helping us achieve a very successful audience turnout.” Marie van Zeyl, Operations Associate, Art Canada Institute
“Such a wonderful service. Valuable beyond belief.” Karen Mills, Public Art Management
“We love Akimbo and rely on your amazing services to help advertise our year-round courses, special programming, and employment opportunities.” Renée Castonguay, Toronto School of Art
“We have had great response due to the listing blast on your Akimbo-thank you thank you!!” Susan Powell, Ontario MInistry of Agriculture, Ministry of Rural Affairs, Guelph
“Wow, these are great [email] open rates – looks like we got the right target with this one!” Elizabeth O’Grady, Marketing Coordinator, Royal Ontario Museum, Toronto
“Since the Akimbo went out this morning, I’ve received 5 emails from writers and critics asking about the gallery and show. How’s that for an immediate impact! Thanks to Akimbo!!!!!” Lisa Kehler, Lisa Kehler Art + Projects, Winnipeg
“After yesterday’s Akimbo, ad visits to my website more than doubled.” Miklos Legrady, Artist
“I had folks at Doors Open directed by my ad with Akimbo !!!!!” Jacqueline Treloar, Artist
“Akimbo was ahead of the social media curve from the start, and has remained unique in the way it shares and contextualizes our work in the milieux that matter most. Bravo Akimbo! Vera Frenkel
“A huge thank you to the FAB Akimbo team – I am getting all these e mails as a result of your posting today. Your service is wonderful – helpful- thoughful and gracious _ my thanks! Jacqueline Treloar, Artist
“The ad worked! We got some excellent applicants for the job.” Barb Hunt, Professor, Visual Arts Program, Grenfell Campus, Memorial University of Newfoundland
“Akimbo is, without doubt, the best bang for the buck as far as I’m concerned based on direct feedback and website activity related to each bulletin’s release. My promotion strategy of working exclusively with Akimbo continues to gain recognition for CRAM artists nationally and internationally.” Tobey Anderson, CRAM International, St. Catharines
“We were thrilled with the response we received from our Akimbit last year!” William Craddock, Canadian Lesbian and Gay Archives, Toronto
“Akimbo brightens up my workday and keeps me in the reminder loop of why we make ART and why we support it!” Graham Asmundson, Grant Writer, Plug In Institute of Contemporary Art, Winnipeg
“Many thanks. We get so much feedback from our artists about Akimbo and we are very grateful for this service!” Kevin Duncan, Marketing Officer, Artist Recruitment, The Banff Centre
“Our last blast had very tangible results – we had our busiest day for our website/blog with 1,400 hits on the day your blast went out.” Jennifer Mawby, Director, Vantage Art Projects, Vancouver
“Thanks for always doing such a good job helping us get our news out. I don’t know what the Canadian arts community would do without Akimbo!” Sara Kelly, Associate Direct, Open Studio, Toronto
“I just want to say a huge thank you for existing and providing a kick-ass service… we’ve been swamped with calls and emails from people all over the area – tours lined up with prospective tenants, etc. I’d recommend your service to anyone.” Jeremy Freiburger, Executive Director, Imperial Cotton Centre for the Arts, Hamilton
“Thanks also for all the great work you do – you’ve certainly set a professional standard with Akimbos and bits.” Melissa Bennett, Gallery 44, Toronto
“We’ve found that the Akimbo broadcasts make a huge difference in our online bids – they really help spread the word.” Lucy MacDonald, Curator of Education and Community Outreach, Owens Art Gallery, Sackville, referring to their annual auction Sweetest Little Thing.
“I am delighted with the response that we have had to the publicity for the Wang show. It’s a huge relief for me, in charge of a small museum, to be able to send the info to one source and know that the message is getting out.” Liz Driver, Curator, Campbell House Museum, Toronto
“Western Front Media Arts has certainly had notable responses from folks across the country thanks to your Akimbos. I get notes of interest from Toronto, Montréal, Banff, Winnipeg… It’s obvious that folks are paying attention – Thank you Kim!” Alissa Firth-Eagland, Director / Curator, Western Front Media Arts, Vancouver
“… thank you so much for posting our [call for proposals] ad. Truly appreciated. Great responses – literally overnight. We are thrilled. Akimbo is a professional and far reaching venue that really works.” Gerten Basom, Cambridge Sculpture Garden
“I would like to say…officially…thanks very much for the Akimbo last week. The ad was beautiful and it got great reaction. … I plan to use them for all my shows starting in October. ” Patrick Mikhail, Director, Patrick Mikhail Gallery, Ottawa
“I wanted to let you know that we’ve had great media response – Radio Canada and Peter Goddard of the Toronto Star called – as a result of our Akimbo for the opening of the show this fall.” EJ. Lightman and Anne O’Callaghan, co-curators, The Tree Museum, Gravenhurst
“Just a note to let you know that we are getting a good number of hits from your akimbo postings – we have a significant spike in hits each time one goes out and the number has doubled this month over last month. Also, CBC is continuing to put our news releases on air, including my ad for my NAC show (NAC has decided to start using Akimbo as a result of my ravings and the results!), so we are very pleased with how akimbo is helping get the word out about the artists in Niagara.” Tobey C. Anderson, Director, CRAMart, and Artist, St. Catharines, Ontario
“I have an account that tells me how many hits my website gets each day. Today, after the Akimbo listing, my North American hits increased by 500%! Incredible.” Benny Nemerofsky Ramsay, Artist
“Thanks to the effectiveness of akimbos, our Christo lecture has sold out.” – Andrea Seaborn, Marketing Coordinator, Art Gallery of Ontario
“Kim “Akimbo” Fullerton – Best thing for art in T.O. The problem with art is that when it’s presented to the public, it’s often wrapped in sandpaper with a card containing offensively big words. Kim Fullerton, through her innovative Akimbo e-mail art news service and more recently with her promotions efforts, is making a real effort to make art accessible in Toronto. That’s good for everyone.” NOW magazine Best of Toronto Critics’ Pick
“I run a web-based nomadic gallery that is completely dependant on effectively communicating our current location as we move around all the time. Obviously, the art community trusts and respects AKIMBO based on the huge difference your service made on both our sales and attendance. I am now a believer. Thank you.” — Paul Butler, www.othergallery.com
“We had great results with the last release. We seemed to have a lot of interest after the broadcast. Wonderful attendance at the opening despite weather. Studio 2 from TVOntario is doing a segment on the show. Canadian Art is coming to Owen Sound today to review the show. Absolutearts.com from Pittsburgh picked up the release and mounted a feature on the show which I think is still on their site. All this coverage was great to relay to the Board and City Council here at budget time.” – Stuart Reid, Director/Curator, Tom Thomson Art Gallery, Owen Sound
“I cannot tell you how much I appreciate getting your notices! Keeps me up on what’s up! I often forward to clients and others. I’m impressed with the quality and level of activities you send out…that’s why I like it …I do not have to edit…there is no “junk” — no Sunday painters…. no Hype. I open and read every one. If I don’t have time, they get held ’till the end of the day. Keep it up!” – Diane Farris, Diane Farris Gallery, Vancouver
“I’d need a clone to attend all the good things you tell me about, but it’s nice to know they’re happening. Many thanks for letting me know.” – Vera Frenkel