Call for Submissions: Window Wonderland 2022

Call for Artists: Window Wonderland

Toronto’s magical Window Wonderland, a FREE immersive urban art walk, is returning to the Junction for its third consecutive year. From November 25, 2022 to January 1, 2023, The award-winning Window Wonderland exhibition will transform the Junction into an interactive, outdoor gallery featuring unique augmented reality (AR) installations by local and international artists.

The first of its kind for Toronto, Window Wonderland is presented in collaboration with the internationally-renowned AR app, Artivive. Linking classical with digital art, Artivive allows artists to create new dimensions with a digital layer, opening a new world of possibilities. Visitors can see the artists’ creations come to life by pointing their phone cameras at the large-scale artwork displayed on the windows.

Recipient of the 2021 Ontario BIA Association’s Initiative Award and the 2022 International Downtown Association’s Award of Excellence!

DETAILS:

This call is for both paint mural artists and digital animation artists! Muralists and animators will be paired with a small business to transform a Junction window into a multi-media visual installation. Augmented Reality will allow the animation to be overlaid on top of the window painting, creating the interactive piece – a window mural that comes to life!

SUBMISSION:

  1. Murals: Toronto-based mural artists will be tasked with painting the business window with an exceptional mural. You must apply through this Google Form.
  2. Animators: Animation artists will be tasked with animating the window mural for AR. To apply as an animation artist, you must apply through the Artivive International Open Call.

Note: Artists who work in both paint medium and animation are welcome to apply to be considered for both positions, but you will need to apply through each form separately.

WORKSHOP:

All selected participating artists will receive a complimentary virtual workshop by ARTivive on August 11 (tentatively).

Please note that attendance at the workshop is mandatory for all participating artists.

COMPENSATION:

Muralist: All-inclusive muralist fees will be $750, plus $100 to support the cost of materials – CAD$850 + HST total. These fees cover the cost for painting a minimum 40 sq ft window. Note: There may be opportunities for more paid work (ex. sidewalk painting, a larger mural) and any additional work will be compensated. Please see below for the estimated timeline to understand the scope of work required.

Animator: All-inclusive animator fees will be CAD$750 + HST. These fees cover the cost for creating a minimum 20-second long animation with sound that is able to loop. Please see below for the estimated timeline to understand the scope of work required.

COMMITMENT TO DIVERSITY:

The Junction BIA is committed to creating a diverse environment. The program seeks to engage individuals from a variety of diverse backgrounds, including women, visible minorities, new Canadians, LGBTQ peoples, Indigenous peoples, people with disabilities and people from different faith and religious orientations.

DEADLINE TO APPLY:

Submissions close at 11:59 pm on Friday, July 1, 2022. Selected artists will be contacted by July 15 to sign contracts, book a meeting with the business owner, and to confirm the date of the virtual workshop.

PRELIMINARY MURAL ARTIST PROJECT SCHEDULE
(DATES SUBJECT TO CHANGE):

  • July 15: Successful Artist to be contacted with contracts.
  • August 2 – 11: Meet with the business owner to brainstorm artwork ideas. Painter to begin creating a sketch of the mural and discussing the mural footprint, to be approved by the business owner and BIA.
  • August 11: All artists to attend a mandatory AR workshop.
  • August 26: Deadline to confirm mural footprint and provide a basic idea of the mural to the Animator.
  • September 9: Draft sketch of proposed window painting to be sent to Premises, Operations Manager.
  • September 13 – 15: Meeting with the BIA, business, and fellow muralists for feedback. Your presence is required. Max. 1 hr.
  • September 19: Deadline for Final Sketch – to be tested for AR technology and sent to Animator to begin storyboarding. Begin full-colour mural drawing.
  • September 24: Draft full-colour mural drawing due to Melanie, Operations Manager, for comments by the BIA and Business.
  • October 2: Deadline for Full-Colour Mural Drawing – to be signed off by BIA & business, tested with AR technology, and sent to Animator to create the animation.
  • October 24 – 28: Window Painting. All muralists must make themselves available to complete the painting during these days.
  • November 14 – 24: Troubleshooting. During this time, the mural artist should be available for any touchups required to ensure AR compatibility.
  • November 25: Window Wonderland Exhibition officially opens to the public.

PRELIMINARY ANIMATION ARTIST PROJECT SCHEDULE
(DATES SUBJECT TO CHANGE):

  • July 15: Successful Artist to be contacted with contracts.
  • August 2 – Aug 11: Meet with the business owner to brainstorm artwork ideas.
  • August 11: All artists to attend a mandatory AR workshop.
  • August 26: Muralist confirms mural footprint and basic mural ideas with Animator. Begin brainstorming storyboard.
  • September 19: Final sketch of mural sent to Animator to finalize draft storyboard.
  • September 30: Draft storyboard of animation to be sent to Melanie, Operations Manager.
  • October 5 – 7: Meeting with the BIA, Animation Consultant, and fellow animators for feedback. Your presence is required. Max. 1 hr.
  • October 7: Deadline for Final Storyboard – signed-off by BIA and Business.
  • October 7: Full-colour mural design sent to Animator to create video animation
  • October 21: Draft Video Animation due to Melanie, Operations Manager, for comments by the BIA and Animation Consultant.
  • October 31: Deadline for Final Video Animation – signed-off by BIA and Business.
  • November 1: High-def photos of window mural sent to animator for small animation edits.
  • November 11: Final Animation Due – uploaded to Artivive Bridge platform with mural photo.
  • November 14 – 24: Troubleshooting. During this time, the animation artist should be available for any edits required to ensure AR compatibility.
  • November 25: Window Wonderland Exhibition officially opens to the public.

To learn more, visit the Junction BIA website, or contact: Melanie, Operations Manager, operations@torontojunction.ca.