Submit Content

Akimbo Content Guidelines

Please send complete final content, text and images all together in one email, to: info@akimbo.ca.

 

All content submitted is final. Up to 3 minor copy edits may be made as we build your Web Posts and Akimbo Emails – any further editing is subject to a $65 editing fee.

Please feel welcome to use Akimbo Content Templates to help you prepare professional and engaging content for your campaign. 

You can also reference the Akimbo Style Guide & Content Writing Tips. 

  

Big Box Display Ads

  • For your 300 x 250 px Display Advertisement, please provide a high resolution JPG or PNG file at 600 px wide x 500 px high. This allows the ad to scale to size and appear at the best possible quality. Please note we do not accept GIFs.
  • Please ensure that your Display Advertisement includes text about what you are advertising, in a legible minimum 10 point font. Text may be placed over a background image or colour.
  • Provide the URL you would like us to link your ad to.

 

Web Posts

Text:

  • Send your text in the body of the email or as a text or Word document attachment. Do not send a PDF.
  • Maximum of 1,000 words.
  • Maximum of 15 hyperlinks. Embed links in your text like this, do not include inline (like this: link to: www.mynews.com). Avoid duplicate links.
  • Image captions/credits must be included within your copy.
  • Contact information (address, email and/or phone) must be included.
  • Include your social media.
  • Please include the level of accessibility of your venue according to our definitions.
  • For jobs, calls, and RFPs: please note that the Ontario Pay Transparency Act states: Compensation range information: Every employer who advertises a publicly advertised job posting shall include in the posting information about the expected compensation for the position or the range of expected compensation for the position.

Images:

  • Note that Akimbo Web Posts and emails include static images only.
  • Horizontal images look best in Akimbo layouts.
  • All images must be provided as JPG or PNG attachments.
  • When saving as a JPG, ensure that the quality is set to Very High (approximately 85 – 95), to avoid a loss in image quality.
  • We cannot accept images embedded in Word documents.  Images embedded within documents are helpful as layout guides, but they cannot be extracted effectively, as we custom-build your Web Post.
  • Maximum 4 images
    • Please send at least one image without text, otherwise we may crop or substitute a stock image.
    • Logos count as images. 
    • If multiple images or logos are required in one image placement within the layout, they must be provided as a single image.
    • Maximum 2MB per image.
    • Our layout is 600 pixels wide, but larger images are encouraged. Image dimensions of approximately 2,000 pixels are ideal.
  • We cannot accept embedded video. We can accept an image of your video that hyperlinks to where it will play (ex: YouTube or your website).
  • Avoid embedded text and logos, and poster-style images.
  • Avoid adding large white borders around images.
  • Image Credits:
    • Add image credits to the text document, not in file names.
    • Avoid embedding image credits.
    • For accessibility and legibility, credits should always be included as true text. Include italics where appropriate to identify artwork titles. 

 

Social Media 

  • Akimbo writers prepare the text for your social media posts based on the content you provide. We create social media text according to best practices, for accessibility, and within our style guide templates. We send you a proof for review before content is posted.
  • Social media posts with strong visual content get more engagement than posts with only links or text. We encourage you to submit 2-3 well-composed, dynamic, photographs or short video clips for use on Facebook, Twitter and Instagram.
  • Please do not send images with text or graphics. Photographs get much better engagement.
  • Please provide the social media handles of all organizations and people referenced in your post.
  • Send us up to 12 specific hashtags to use.
  • Please provide tags for all individuals and organizations you would like tagged on your posts.

Social Media Images

  • Square or Landscape images with a minimum width of 1080 px are preferred.
  • All images must be the same aspect ratio. If images are not the recommended size, they may be cropped or resized for each social platform.

Social Media Videos

General Guidelines for All Platforms
The following video specifications will fit within the guidelines of all platforms:

  • Video length: 3 – 140 seconds (under 60 is recommended)
  • Resolution: 1080 x 1920 px (portrait), 1080 x 1080 px (square) 1920 x 1080 px (landscape)
  • Aspect ratio: 9:16 (portrait), 1:1 (square), 16:9 (landscape)
  • Frame rate: 30fps
  • Max file size: 4GB
  • Formats: MP4 or MOV

Specific Guidelines for Each Platform
The following video specifications are recommended for optimal video performance for each platform:

Facebook

  • Video length: Max 140 seconds
  • Resolution: 720 × 1280 px (portrait), 1080 x 1080 px (square), 1280 × 720 px (landscape)
  • Aspect ratio: 9:16 (portrait), 1:1 (square), 16:9 (landscape)
  • Frame rate: 30fps
  • Max file size: 4GB
  • Formats: MP4 or MOV

Instagram

  • Video length: Max 140 seconds
  • Resolution: 1080 × 1350 px (portrait), 1080 × 1080 px (square), 1080 × 566 px (landscape)
  • Aspect ratio: 4:5 (portrait), 1:1 (square), 16:9 (landscape)
  • Frame rate: 30fps
  • Max file size: 4GB
  • Formats: MP4 or MOV

*Instagram does not currently support .GIFs.

Threads

  • Video length: Max 140 seconds
  • Resolution: 1080 × 1350 px (portrait), 1080 × 1080 px (square), 1080 × 566 px (landscape)
  • Aspect ratio: 4:5 (portrait), 1:1 (square), 16:9 (landscape)
  • Frame rate: 30fps
  • Max file size: 4GB
  • Formats: MP4 or MOV

X

  • Video length: Max 140 seconds
  • Resolution: 720 × 1280 px (portrait), 720 × 720 px (square), 1280 × 720 px (landscape)
  • Aspect ratio: 9:16 (portrait), 1:1 (square), 16:9 (landscape)
  • Frame rate: 30fps
  • Max file size: 512MB
  • Formats: MP4 or MOV

LinkedIn

  • Video length: Max 140 seconds
  • Resolution: 256 × 144 px (minimum) and 4096 × 2304 px (maximum)
  • Aspect ratio: 1:2.4, 2.4:1
  • Frame rate: 30 – 60fps
  • Max file size: 5GB
  • Formats: MP4 or MOV

Best Practices

  • Videos should be designed with the idea that viewers will be watching on mute. Captions should be included for all audio content.
  • Written information should be presented with a 4.5:1 color contrast ratio for readability.

Click here for Akimbo Social Media Accessibility Tips – a downloadable PDF

 

 

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