Learn Arts and Entertainment Marketing Techniques with Ryerson University


Develop a strong arts and entertainment marketing strategy.

Ryerson University’s Chang School of Continuing Education offers arts and entertainment administration courses to help you enhance your marketing, management, audience engagement, sponsorship, and social media promotion to support your creative work.


This January, we are offering Programmatic Marketing for Arts and Entertainment (course enrolment page: CDAM 103), a course designed to teach you the most up-to-date marketing techniques for cultural industries. A solid marketing strategy is vital to positioning your art, creative services, or arts organization.

Learn how to:

  • price a creative product or service
  • identify, reach, engage, and retain an audience
  • identify important human and financial resources
  • evaluate how to improve marketing efforts

In this course, you will also explore traditional marketing techniques and strategies.

Your Instructor: Victoria Barber

Learn directly from Victoria Barber, an experienced arts marketer and producer with a demonstrated history of working on large-scale commercial productions, new Canadian content, and site-specific theatre. She is skilled in content creation, audience development, and event management, and has developed a deep understanding of both the not-for-profit and commercial theatre landscape of Toronto and Canada. Currently the Director of Marketing and Engagement for The Musical Stage Company, Victoria has worked in partnership with a variety of organizations including Mirvish Productions, The Art Gallery of Ontario, The National Arts Centre, Canadian Stage, Theatre Passe Muraille, Yonge Street Theatricals, and The Royal Conservatory. Victoria is a dedicated instructor who has also taught at Centennial College, Bravo Academy for the Performing Arts, and at Ryerson University as a guest lecturer.

Scheduling: Mondays, 6:30 p.m.–9:30 p.m., January 13–March 2, 2020

Cost: $365.17

Duration: 19.5 hours

Enrol now!
Class sizes are limited, so early enrolment is encouraged. For more information about Arts and Entertainment Administration courses at The Chang School, visit ryerson.ca/ce/aeadmin or contact Academic Coordinator Sholem Dolgoy at a.e.a@ryerson.ca.


The G. Raymond Chang School of Continuing Education
Ryerson University
350 Victoria Street
Toronto, ON M5B 2K3

Twitter: @ChangSchool
Facebook: /ChangSchool
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LinkedIn: /Company/ChangSchool