Jeremy Bailey: PAC

Contra-Normative AR Cosmetics


© Jeremy Bailey

The first of a series of online media art interventions commissioned by the Goethe-Institut & Rosy DX

Register for free for the virtual PAC launch here!

A new hybrid meta-project exploring artistic utopias and dystopias then and now. The Machine Age (1889) by Nobel Peace Prize winning pacifist author Bertha von Suttner served as a launchpad for the creation of global art interventions—or Zukunftsvorlesungen—by four invited artists: Jeremy Bailey (Toronto), Lucie Freynhagen (Dresden), Sam Lavigne (New York) and Janne Kummer (a.k.a. Alaska) (Berlin). How do we reconcile our fragmented selves in the digital age? Can art and literature revive emotions in our digitized and atomised bodies?

The Jemand Society, based on von Suttner’s anonymized pen name, stands for the awakening of the self in the digital sphere, for a new sensual age of hybrid living.

For this project, Toronto Famous New Media Artist Jeremy Bailey is pleased to invite you to the launch of PAC, the world’s first contra-normative Augmented Reality (AR) cosmetics brand.


Experience AR with some of the most innovative contra-normative artist influencers, including Shawné Michaelaine Holloway (Chicago), Cibelle Cavalli Bastos (Brazil/Berlin) plus surprise collaboration announcements from Heran Genene (Toronto). Learn how to create and share your own AR look in an approachable hands-on workshop format.

PAC believes everyone should have access to an AR fantasy version of themselves, and if they need it, the support and health resources to live confidently in reality too.


Jeremy Bailey is a Toronto-based self-proclaimed Famous New Media Artist. Their work has been presented widely including solo and group exhibitions at Panke.Gallery in Berlin, Whitechapel Gallery in London, LIMA in Amsterdam and Museumsquartier in Vienna. Commissions include projects for The MCA Chicago, FACT in Liverpool and The New Museum in New York.

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Program & Media Contact:
Jutta BrendemĂĽhl
Program Curator
Goethe-Institut Toronto