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The Power Plant Contemporary Art Gallery at Harbourfront Centre is Canada’s leading public gallery devoted exclusively to the art of our time and is recognized as an important centre for contemporary art in North America. Over the past 28 years, its reputation for presenting cutting edge exhibitions, superior catalogues and editions, and challenging special events has remained unparalleled. Presenting contemporary art by living artists of local, national, and international stature, The Power Plant's mission is to present and disseminate the best contemporary art in all and any media.

Harbourfront Centre is a leader in providing internationally renowned programming in the arts, culture and recreation across a stunning 10-acre site at the heart of Toronto’s waterfront. For more than 40 years, Harbourfront Centre has celebrated the best in Canadian culture and the rich mosaic of cultures from around the world by curating over 4000 events annually across its ten-acre site from music festivals to contemporary dance, to craft and design to sailing lessons. There is something for everyone at Harbourfront Centre, year-round.


Position Title: Marketing & Communications Officer

Department: The Power Plant

Reporting to: Director, The Power Plant

Direct reports: Marketing & Communications Outreach Assistant

Key Relationships: Major Events & Business Officer, Individual Giving & Membership Officer, Sponsorship & Grants Officer, Curator of Exhibitions, Curator of Education and Public Programs

Type of Employment: Full Time

Summary of Function:
This is a key position in the implementation of the gallery’s Marketing, Communication and Development strategies in order to develop and maintain The Power Plant’s role as Canada’s leading contemporary art gallery that is also recognised internationally as a centre of excellence.


Marketing & Communications Activities

  • Develop branding and marketing strategies for The Power Plant and its programs, products and services and oversee the implementation of these strategies, ensuring a high level of awareness of the brand values among stakeholder groups nationally and internationally.
  • Develop communications strategies, including institutional and program specific strategies, to ensure the gallery and its programs are effectively communicated and promoted to diverse audiences and groups.
  • Develop and implement communication strategies in order to maximize all revenue sources including earned revenue, ticket sales, wholesale and retail services, venue rentals and special events, corporate sponsorship, membership and individual giving and government and foundation grants. Ensure plans are in place and coordinate their implementation. Prepare written evaluations, final reports and financial reconciliations.
  • Develop and implement partner development marketing and communications strategies aimed at growing the social and cultural relevance of the gallery and advocacy and support for its programs nationally and internationally
  • Develop and implement a new Digital Media Strategy as well as manage the website and other electronic communications and implement strategies to ensure targets are met.
  • Lead all press and public relations actions in order to promote the gallery’s brand development, the exhibitions and public program as well as all events linked with TPP.

Project Management, Stakeholder Management & Production

  • Manage the production of Development & Marketing publications and collateral, compile copy, and negotiate media buys, coordinate print processes to ensure targets and deadlines are met.
  • Manage sponsorship contracts, agreements and fulfillment plans. Establish and nurture positive relationships with stakeholders, sponsors, partners, donors and foundations.

Development & Major Events Activities

  • With the Development department, develop and implement donor programs and events marketing strategies to maximize membership and donor enrolment, sponsor and donor satisfaction and engagement with The Power Plant.
  • Use Tessitura database to obtain data for ticket sales analysis and develop information capture strategies.
  • Manage the department budget. Reviews requisition for items and approves within budgetary guideline.

Administrative & Financial Activities

  • Keep current on marketing trends and tactics. Liaises with other departments and organizations of a similar nature.
  • Measure results and evaluate effectiveness of the marketing plan for each program and project upon completion, using both quantitative and qualitative analysis

Workplace Health and Safety

  • All staff are required to take reasonable care of their own health and safety and that of other personnel (including volunteers and interns) who may be affected by their conduct.

Key Performance Indicators

  • Successful delivery of The Power Plant’s marketing and communications tactical plan, on time and within budget.
  • Deliver a new integrated Digital Media Strategy.
  • Increase presence of the brand and its programs in a diversity of media platforms in order to increase recognition and increase audience and attendance to all TPP programs and events.
  • Maintaining a productive, effective, flexible and systematic marketing and communications department.


Essential Criteria

  • Post-secondary graduate in an arts, marketing or communication program with a minimum of 4 years’ related experience, preferably in the not-for-profit sector.
  • Proven experience in sponsorship, customer service, communications and marketing in the private sector as well as experience with government and foundation granting procedures and individual giving and membership campaigns is required.
  • Must possess excellent writing and presentation skills, and exceptional interpersonal and relationship management skills with the ability to develop effective partnerships as well as to persuade and negotiate.
  • Must be a strategic thinker, highly motivated, able to work with minimal supervision.
  • Must be organized and able to manage multiple priorities.
  • Must be computer literate with excellent word processing skills.

Desirable Criteria

  • Experience in a visual arts organization is an asset.
  • Ability to start in the position within the first weeks of April 9 or April 16 2018
  • The knowledge and understanding of French will be an asset

Acceptable Applications must include:

  • A current resume
  • A cover letter addressed to the Director of TPP [Gaëtane Verna], including salary expectations, indicating how you meet the essential criteria of this key position

Qualified applications are invited to apply by: March 23, 2018

Please quote Job Reference # 18F03-AKI


Harbourfront Centre is committed to building a diverse workforce and strongly encourages qualified applicants from all backgrounds to apply. Suitable accommodations will be available upon request during the hiring process.





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