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StreetARToronto / Financial District Business Improvement Area
Graphic and Photographic Art Design Outside the Box Program
Call to Artists for Expressions of Interest

Application Deadline: March 5, 2018, 4:30pm

The City of Toronto invites visual, photographic, digital and graphic artists and artist collaborations to submit an Expression of Interest (EOI) to create designs that will be digitally reproduced on two-dimensional vinyl wraps and installed on traffic signal control cabinets located at intersections within the City of Toronto Financial District. This request pertains to the design of graphic and photographic art work only.

This project is being implemented by StreetARToronto (StART), part of the Public Realm Section of the City of Toronto's Transportation Services Division in collaboration with the Financial District Business Improvement Area.

Launched in 2012 as an integral part of the City's Graffiti Management Plan, StreetARToronto ("StART") is an innovative, public-private program designed to develop, support, promote and increase awareness of street art and its role in adding beauty and character to neighbourhoods and public spaces throughout the City. By making streets more appealing, vibrant and welcoming StART installations also encourage active transportation (walking and cycling) and showcase creative talent while reducing graffiti vandalism and associated costs. The StART Outside the Box Program provides an opportunity for local artists to create works of art for installation on traffic signal control cabinets.

The Toronto Financial District Business Improvement Area (BIA) represents Toronto’s premier business centre, an area that includes Union Station, the PATH underground walkway and Canada’s five major banks and most prominent firms. With a mandate to promote economic development in the area, initiatives include public realm improvements, showcasing the daily activity of Financial District businesses at and @MyTOFD, and identifying collaborative opportunities that ensure the Financial District and PATH are well-maintained, integrated, connected and accessible. Funding is received through a special levy on commercial real estate within its jurisdiction. Membership includes all employees and businesses in the Financial District.

The goal of this project is to beautify and animate the streetscape within the boundaries of the Financial District BIA. Designs should reflect the character of the City and the Financial District, a globally competitive financial centre, for example, designs could include themes related to the history, architecture or activities in the Financial District. Based on relevant professional credentials and a portfolio of past work submitted in response to this EOI, a short-list of applicants will be invited to respond to a Request for Proposal to prepare an initial design for public review and input. Short listed artists will be paid a fee of $1,000 total for their initial design(s) and any modifications they choose to make following public input. At the final stage of the process, proposals will be reviewed by the selection committee which will recommend artists for the project. It is anticipated that several designs will be selected and used throughout the Financial District.

Application Deadline: March 5, 2018 @ 4:30pm

Download the REOI application package:

For further information or general questions please contact or visit StART’s website at







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